I love cars – I grew up with a family entrenched in the car business. My hobbies and free time revolve around combustion engines and varying numbers and arrangements of wheels. For a few years I even found myself at a traditional franchise dealership for a big Japanese brand.
Clearly now I see that cars are an enormous burden for the average person. And I suspect in ways most do not consider when purchasing a new one. Getting locked into the sales process, after the arduous task of choosing a vehicle, usually causes a hyper focus on a single aspect of the deal – trade-in value, interest rate, sale price of the new car, etc.
As soon as that’s all nailed down, hoping you covered your bases, you’re hit up by the Finance or Business Manager to introduce a few new bases to defend. It doesn’t stop.
Here we’re going to dispel all the nonsense. Piece by piece we’ll dissect the purchase process and the current car market.
